Complete Pomelli AI Tutorial

Access Pomelli AI

First, navigate to the official Pomelli website:

URL: https://labs.google.com/pomelli

1. Open your web browser (Chrome, Firefox, Safari, or Edge)
2. Go to labs.google.com/pomelli
3. Click the "Try It Now" or "Sign In" button
4. Sign in with your Google account

Create Your Business DNA

This is where the magic happens! Pomelli will analyze your website and automatically create a comprehensive brand profile.

Steps:

1. On the Pomelli dashboard, look for the "Enter your website" field
2. Type or paste your complete website URL (e.g., https://yourbusiness.com)
3. Click "Analyze" or "Create Business DNA"
4. Wait 30-90 seconds while Pomelli scans your website

What Pomelli Analyzes:

• Brand Colors: Primary and secondary color palette
• Typography: Font families and styles used
• Tone of Voice: Your communication style and messaging
• Visual Assets: Existing images, logos, and graphics
• Brand Keywords: Key themes and messaging

Review Your Business DNA Profile

After analysis completes, Pomelli will show you your Business DNA profile. This is the foundation for all your marketing content.

What to Check:

• Brand Colors: Are these your actual brand colors?
• Tone Description: Does this match how you communicate?
• Visual Style: Does this represent your brand aesthetic?

Making Adjustments:

1. Look for an "Edit" or "Refine" button
2. You can typically add a one-line brand description
3. Add any catchphrases or taglines you use
4. Upload additional brand assets if needed

Generate Campaign Ideas

Now comes the creative part! Pomelli will suggest tailored campaign ideas specifically for your business.

Option A: Use AI-Generated Suggestions

1. Pomelli will automatically show you campaign ideas
2. Browse through the suggestions (typically 3-5 ideas)
3. Each idea includes:
   • Campaign theme/angle
   • Target audience
   • Suggested platforms
   • Content types
4. Click on an idea you like to proceed

Option B: Create Your Own Campaign

1. Look for "Custom prompt" or "Enter your own idea"
2. Type your campaign concept in natural language
3. Examples of good prompts:
   • "Black Friday sale campaign for our outdoor furniture"
   • "Instagram series showcasing customer testimonials"
   • "Holiday gift guide featuring our top 10 products"
   • "New product launch campaign for our sustainable packaging"
4. Click "Generate"

Generate Marketing Assets

Pomelli will now create high-quality marketing assets based on your chosen campaign and Business DNA.

What Gets Generated:

• Social Media Posts: Square and story formats
• Ad Creatives: Display ads in multiple sizes
• Website Graphics: Banners and hero images
• Email Headers: Newsletter graphics
• Text Copy: Captions and headlines

Generation Process:

1. Wait 1-2 minutes while Pomelli creates your assets
2. You'll see a grid or gallery of generated content
3. Each asset maintains your brand colors, fonts, and style
4. Multiple variations are typically provided

Edit and Customize Your Assets

Pomelli includes powerful built-in editing tools so you can perfect each asset before downloading.

How to Edit:

1. Click on any asset you want to modify
2. The editing interface will open
3. Available editing options:
   • Text Editing: Change headlines, body copy, CTAs
   • Image Adjustments: Crop, resize, reposition
   • Color Tweaks: Adjust colors while maintaining brand consistency
   • Element Repositioning: Move design elements around
4. Use natural language commands for quick edits:
   • "Make the headline larger"
   • "Change this to blue"
   • "Move the logo to the top right"

Download and Use Your Assets

Once you're happy with your assets, it's time to download and deploy them!

Downloading:

1. Click the "Download" button on each asset
2. Choose your preferred format:
   • PNG: High quality, transparent backgrounds
   • JPG: Smaller file size, best for photos
   • SVG: Scalable vector (if available)
3. Select resolution:
   • Web: 72 DPI (standard)
   • Print: 300 DPI (high quality)
4. Organize your files in folders by campaign or platform

Platform-Specific Usage:

Instagram:

• Feed posts: 1080x1080px (square)
• Stories: 1080x1920px (vertical)
• Reels: 1080x1920px (vertical)

Facebook:

• Posts: 1200x630px (landscape)
• Stories: 1080x1920px (vertical)
• Cover photo: 820x312px

LinkedIn:

• Posts: 1200x627px (landscape)
• Company cover: 1128x191px

Twitter/X:

• Posts: 1200x675px (landscape)
• Header: 1500x500px

Maximizing Campaign Effectiveness

1. Create Multiple Variations

Don't settle for the first generation! Create 3-5 variations of each asset and A/B test them to see which performs best.

2. Maintain Consistency Across Channels

Use the same campaign theme across all platforms for better brand recognition and message reinforcement.

3. Refresh Your Business DNA Regularly

Update your Business DNA every quarter or when you rebrand to keep your assets aligned with current branding.

4. Combine with Your Own Content

Mix AI-generated assets with original photography and user-generated content for authenticity.

5. Schedule Strategically

Use social media scheduling tools to post your Pomelli-created content at optimal times for your audience.

Common Mistakes to Avoid

• Over-reliance on AI: Always add your human touch and expertise
• Ignoring Brand Guidelines: Review assets to ensure they truly match your brand
• Poor Quality Inputs: Garbage in, garbage out - have a good website first
• No Testing: Always test different approaches and track results
• Set and Forget: Monitor performance and iterate based on data
• Forgetting CTAs: Always include clear calls-to-action
• Wrong Sizing: Double-check dimensions for each platform

Continuing Your Pomelli Journey

1. Create Your First Campaign: Start with something simple like a social media series
2. Experiment: Try different campaign ideas and see what resonates
3. Track Results: Monitor engagement, clicks, and conversions
4. Iterate: Use data to improve future campaigns
5. Join the Community: Share your results and learn from others